Human Ideas was founded by Eric Husband and Dave Keepper, two ad agency creative directors who wanted to reduce their capitalist footprint. The pair started with a single client, Earthjustice (an environmental advocacy group) and they do projects with companies and organizations that share the goal of sustainable.
An idea usually refers to a persons thought or concept. Ideas can be of several types categorized by how other people perceive them. Simple ideas - for example, forming a list of possible leisure activities or food to eat.