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Old 04-18-2009, 10:08 AM   #1 (permalink)
 
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Default Google keyword tool doesnt make sense?

Hi there

I wonder if anyone can tell me whats going on here?

I used the google adwords keyword anylizer wwwadwords.google.com/select/KeywordToolExternal

set it for UK

found a phrase thats has 12100 [exact] searches and roughly the same number of phrase searches each month..

then ran the same term for exact, phrase and broad through the google adwords traffic estimator set for UK masisive budget ... wwwadwords.google.com/select/TrafficEstimatorSandbox

the results were hardly any traffic and 1-3 clicks per day....

Now I did this for 2 search terms and the results were the same.... I am missing somthing here or doing something real dumb?
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Old 05-07-2009, 04:37 AM   #2 (permalink)
 
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When launching a brand new website in a competitive marketplace you have a lot of network effects working against you. Your competition has years of conversion data, an older trusted site, tons of content, and thousands of organic inbound links. Try to beat them right from the start for the most potent high-value keywords and you will likely fail.

Any new website has opportunity cost. One of my first goals with a new site is to get it to self-sustaining while it is still growing rapidly. In doing that, I can afford to lock up that capital with no returns because I know I am buying market-share in a fairly organic manner, and few competitors will operate at that strategic level or see me coming. Whenever the site has enough exposure then advertising (and other promotional spending) can be cut as needed.

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