(1) Content Optimization
This is a tough one, because you should of course concentrate on your user and easy readability, but you always have to have an eye on the search engines as well. For your users it’s clear what a certain page is about if it’s written in the headline, but for search engines it’s better to repeat the important keywords several times. So you have to strike the right balance:
- Concentrate on your users first
That’s what the website is about – you don’t sell your products or services to search engines but to people. And if they don’t get what you’re saying or find it hard to read through your website they very likely hit the back button of their browser and visit your competition.
- Then modify for search engines
If you got your text together go over it again and try to get some more keywords and phrases in where they fit and make sense. There is no certain amount or percentage that is best, just make sure to just use them a couple of times. The best ways to avoid using them too often are to use different words and phrases and to create some lists. Lists are always good to bring in some keywords.
(2) TITLE-Tag
<title>Website title</title>
It is displayed at the top of your browser and it is also used as the title of your website in the SERPs. Therefore you should take your time and think about the best title for your page.
Important aspects of the title-tag:
- Give every page of your website its own title and don’t use one title for the whole website.
- It should contain no more than around 10-12 words.
- Think of it as a short ad copy, because that’s basically it when users see them on the SERPs.
(3) META-Tags
META-Tags are not as important any more as they used to be. That’s basically because people started using them to spam search engines – especially the keyword-tag was heavily used for that. Nevertheless there are still some important META-Tags you should use:
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