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Old 09-16-2011, 12:37 PM   #1 (permalink)
kathrinrich
 
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Default Why should I pay for an organic optimization plan once I gain good positioning?

Good organic placement is a moving target. It is not like a static "Yellow Page Ad" that never changes. Organic positioning is never guaranteed and always subject to change.
Once you stop worrying about your great organic placement, you competitor hasn't and is still working to overtake you. We monitor organic placement of our customers and continually make recommendations that will help them maintain good organic positioning for their phrases. We also maintain the inbound links, making sure they are renewed and not dropped. In addition we perform additional directory inclusion, link building, code tweaking, copy writing, page additions and ongoing consulting. Optimization is not a "submit and forget" proposition. It's an ongoing process to stay on top.
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