5 benefits of nofollow links
1. Human traffic: You can still get traffic from ‘nofollow’ links. You won’t get traffic from search engines, but from the websites themselves. If you have good backlinks, this can be very beneficial even though the links are ‘nofollow’.
2. Search engines still follow: Although links are deemed ‘nofollow’, search engines will still follow the link and index your page in some cases. Most won’t let the backlink impact your search engine rankings or PageRank, though.
3. Having only ‘dofollow’ is suspicious: As Google’s (and other search engine’s) algorithms become better, they might find it suspicious that a website has only ‘dofollow’ backlinks. If your website generates natural backlinks you should be fine, but if not, you don’t want to create only ‘dofollow’ backlinks.
4. It doesn’t hurt: ‘Nofollow’ links can’t hurt your website. Search engines won’t let them impact your rank (for better or worse).
5. They still count (in some ways): Some search engines still use ‘nofollow’ links to determine ranking (most of the large ones don’t, but still). Also, nofollow links might still have a part in the search algorithms. We don’t know the exact details of the algorithms, so we don’t really know.
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