We all know that keywords inside your URL help in
SEO. However to what degree?
I am currently launching a new E-commerce website and if I were to focus purely on what is searched for mostly on Google then I would use the world "glasses" in my domain name.
If however I wanted the domain name to be more descriptive of what the website will do as a whole then it should contain the word "eyewear" since it doesn't not technically sell just glasses.
The site will sell protective eyewear but most people searching for protective eyewear search for the keyword "safety glasses". Therefore having glasses in my domain would be a good thing.
You may suggest putting both safety and glasses in my URL but this is simply too long with the other words that need to be included also.
So, do i go for a
SEO friendly domain or a domain that would be more representative of what i do as a whole?
If keywords in the domain are very important / advantageous then I would do it, if its only a tiny aspect then maybe not.
Your thoughts please