Link bait is writing or making something someone would like to copy to there own personal blogs etc giving you a back link from there site (easiest way to get backlinks, you never need to talk to a blog owner etc)
It is a essentially a piece of content placed on a web page - whether it's an article, blog post, picture, or any other section of cyberspace - that is designed for the specific intention of gathering links from as many different sources as possible.
link bait
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