Page Ranking (
PR) juice is better known as Link juice. This term partakes to the effectiveness of web content in passing through the information of a web page to other through links.
For example website A has an outbound link to website B. In this case website A has lost its link juice to website B.
Ingenious
SEO practices reduce the flow of
PR juice by using Nofollow Links. Nofollow are hyperlink attribute, instructs the search engines no to pass the influence or credibility to any other link. This saves your website to lose
PR juice to other sites. An effective
SEO step would reduce the flow of juice and would permit a
PR juice flow to happen only in cases when the outbound link is very relevant.