ukseodude

Source - SEO Company Blog
When it comes to search engine optimization, several reports keep surfacing in newsletters and forums all around the Internet, of companies who resort to shady strategies. Conversely, there’s also a good deal of information warning people they should never hire shady or unethical professionals to help optimize their websites for search engines. The real issue though, is telling apart legitimate search optimization professionals from greedy black hat strategists who care about nothing but easy profit. Its true in every industry, not just SEO. If the people in our industry can remember this when trying to create a SEO Company (and there are many factions trying to do this), it will go a lot smoother.

Sometimes, a potential client will express a negative attitude out of their disinformation, claiming they know “exactly what needs to be done”. Such as client asks for – let’s say – a proposal for creating 10 doorway pages pointing at their website. The thing is they refuse your advices of optimizing the actual website; they just want to expand their network with fringe hollow domains.

As you’re likely familiar with, such technique aims to trick search engines into finding the doorway pages, by linking them as sitemap in the homepage. So, as visitors find one of the doorway pages through the search engines, they’re offered nothing but a chance to make redundant clicks before they’re allowed to access the actual website they’re looking for. If something like this happened to you, how would you handle the customer: let him know such kind of strategy isn’t a good option, or just passively provide the requested service? The compliance with the requested strategy wouldn’t effectively pertain to dishonesty. But… what if you had noticed how there was actually a great selection of content pages in the actual website? It would be much wiser to simply revise and adjust the already existing content to match the right keywords, that to create a pointless roster of doorway domains.

Should you ever get confronted with this kind of scenario where you can’t show the client how his favored technique is irrelevant and shortsighted, it will be better to just turn down the job. Sure, it’d be good money for an easy job, so it may sound like a bad decision for some. If you think about it, this kind of task could be performed nearly automatically using the right software...you’d still be providing for his exact request? Innumerable arguments you could raise, while convincing yourself there would be nothing wrong with taking such a job. If you expect to be regarded as professional SEO, you should always keep your eyes set on doing effective optimization. If keeping your reputation requires turning down an easy job, it’s all for the best.

You want to hold on to customers who appreciate your long-term vision for their websites, since they’ll likely be long term customers. Just the positive reputation you get from turning down an intransigent customer will be more than your money’s worth… literally. It makes sense when you look at it!

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SEO Company in Cheshire