Hello friends,
i have found that many people who are working in
SEO industry are never thought about keywords research seriously. As per my experience, i used to give maximum time for keyword research work before proceeding to other
SEO activities.
You must be thinking why?
here i am giving one best example of keyword research importance
If we have flower related site selling flowers in London city, than how can we decide the keyword. Here is some suggested keywords for that website
- flower
- buy flowers
- flowers in London
- buy flower in London
Amongst those 4 keyword if we have to decide 2 keywords than I will go for 2nd and 4th because 1st and 3rd one will bring more traffic than 2nd and 4th but it will not relevant to out targeted market.
Because, it is not necessary that person searching for flower or flower in London want to purchase the flower, but a person who is searching for buy flower or buy flower in London is interested to purchase the flower.
So, conclusion is we should target those keywords which not only brings the traffic but also brings the conversion.
this is how keyword research is more important for any website.
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