There must be a b'zillion ppc engines online and, if I remember correctly, even Yahoo and Google had ppc listing options at one time and may still.

Are ppc's still a good option for the average WM or should they be avoided like the plague?

P.S. I placed this thread here having forgotten about the PPC thread in another area of the board...ooooops. :p

If you have the money and can afford it they are usually a great option. The traffic is generally quality and you get the right type of people to your site. If you think it's worth the money PPC is possibly one of the best ways to get traffic.

Well PPC is very effective way to promote your site. If you have money and you can spend few money than you should try Google Adwords and some other PPC websites.

There are only three first tier PPC programs which are worth looking into which are Adwords, Overture and MSN. All the other PPC programs are heavily linked to massive click fraud issues.

I'd recommend Adwords (being a publisher myself) as they seem pretty fair and people do click on those ads. However, as my business is an advertiser rather than a merchant, I'm not as familiar with the other side of it.

Adwords it the best pay per click program out there but even with this Google product there is loads of click fraud. Be sure to install proper anti click fraud tools.

What type of click fraud are you addressing? The pay- to click places only promise clicks, not sure fire customers. Are there places that do other things that are big click no-no's?

I have found payperclick to do nothing but use up all my money. Now unless I wasn't doing something right then to me its a waste of my time. I don't really do payperclick for traffic anymore.

PPC is not good for many site , only those sites that can do highly oranised ppc campaign only benefit from it , since most of your money goes into fraud click you have to manage it at every moment

I assume that the fraud being addressed here is the type that's described at the introduction site for Adsense?

It mentions site owners clicking their own links, clicks generated by robots and other clicks that don't result from genuine interest in the ads.

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