akhila

If you want to increase you page ranking and visibility in different search engines like Google and Yahoo, you will need to optimize your website. Many SEO companies in order to improve the traffic follow different SEO techniques which are categorized under white hat SEO technique and black hat SEO technique. Some companies use ethical means to attract more traffic and also to improve the ranking of the website. This technique is known as white hat SEO technique. Whereas, some SEO companies use unethical means to boost the ranking of the website which is known as black hat SEO technique.

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felixalexander

THANKS FOR UR INFO




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latetiya

Thanks for sharing this with us.

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Therese

True! But you'll have higher chances that Google and other search engines penalize your or worse ban your site because of doing black hat SEO.

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Jenie0109

Thanks for the info. I would suggest that better to use white hat seo technique to avoid problems to your site.

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Diamond

Just a quick reminder, using software to get backlinks is BLACK HAT and if Google catches on (they do a lot) your website will drop 100% from all of Googles Engines.

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webalakmalak

White hat techniques-

1) Internal linking - Creating clear and legitimate internal links within sites is very important. Avoid using pictures or logos for internal linking as they cannot be identified by search engine bots, thus not counting as an actual link as far as search engines are concerned. Use text links at the bottom of your homepage, along with a sitemap of your whole site.

2) Content creation - Everyone who has done significant research on SEO knows the importance of good content for a website. Websites rich in unique content are easily crawled by the search engine bots. Content creation should be to the point, unique, have relevant keywords to your niche, and be informative to the reader. Choosing the proper keyword phrase is a must. One must choose specific and relevant keywords and optimize the homepage as well as sub-pages using those keywords.

3) Site optimization - Effective site optimization leads to better website appearance and has a better chance of being found by your potential customers. It covers all important aspects like Meta tags, titles, content, links, etc.

Black hat techniques-

1) Hidden text - Some websites try to fool readers by making text the same font color as your website's background. These websites are easily caught by their competitors and often search bots will recognize this as well, and the site will get blacklisted. Not a smart tactic since it is easily found by someone who knows what to look for.

2) Stuffing keywords into your content - This is the most common and most used black hat SEO technique. In this case the website owner will insert a large amounts of keywords or phrases repeatedly without having any relevant meaning. This will result in sentences that make very little sense, and again can be caught very easily.

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c69

The color specter is broader than just black and white, what you named as black-hat is actually gray-hat techniques, and they are very widespread.

webmaster705

Thanks for sharing your information.Keep updating.................

devashishseo

Thanks webalakmalak for sharing this, i completely agree with you.