A simple equation for an effective marketing campaign :

Good content (info,service or product) + SEO + PPC, Paid back links, Forum posts to similar niche, banners, etc. = Great traffic and more targeted traffic!

IMO, opting for paid ways contribute well to a good marketing mix especially at getting targeted traffic. In reality, getting 10 targeted traffic is better that 100 random traffic. Getting just mere random traffic doesn't constitutes your site's success - it's the conversion you get from your traffic. Getting traffic is just the first step, offering the right stuff to your visitors and conversion should be utmostly considered.

To sum up, SEO is great for the long run and should't be left out. This is a long process and wouldn't always give you immediate results. Premium ways (PPC, paid links, banner, etc) for faster generation of targeted traffic especially if you have time constraints.

What are your thoughts? Share in guys!

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no, i believe you are right on!! conversion is what you should really look at. it doesn't matter how many people visit your site, if they don't buy or do what you want them to do, it's no good, waiste of money, waiste of time. the best is to get your site on top of the search engines for your targeted keyterms. i always do google adwords until my site gets up on top of the search engines. a couple of my site, even though they're up on the top, i still do google adwords.

Yup! PPC ads could help place you on top of keyword rankings... But SEO will help keep you there IMO.

SEO and PPC done simultaneously will help get the right traffic to your site that has the highest conversion rate. For more targeted results, it is also advisable to try other PPC engines for more reach.

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