There is a question I have thought many times.That how to marketing for a new brand?Because there are many brand had been lauched but failed.What do you know about it and share with everbody?
I have developed a few brands from scratch in my time, its all about research and planning IMHO. Its quite possible (and probably easier) to develop a brand online where the logo, domain name, etc are so important and if done correctly each aspect of the site enhances the brand.