Promotional merchandise provides cross selling opportunities?
Marketing agencies have traditionally seen promotional products as the ‘icing on the cake' when planning a campaign on behalf of their clients. Interestingly, promotional merchandise distributors are now getting calls much earlier in the planning process. "Can we do this?" or "how long will it take to source these?" are now part of discussions between agencies and distributors, such is the strength of sourcing capabilities nowadays. To a large extent, the answer is always in the positive, knowing full well there will be a factory somewhere in the world that can support the enquiry.
|