People who are local
SEO professionals; this post is for you. I want to suggest you some tricks that I used and it helped me a lot. You too can take advantage of the same, and benefit. You should either have a domain containing main keyword or select a local domain name. Try to add city name and surrounding cities in the metas. Have a content and inner linking mentioning the city location and surrounding cities. You must have sub-page content with zip codes; drip links; Google & Yahoo maplinks. Also, you can link your keyword with the physical address. You can even put your site on some review sites. With this, you can come on the first page.