Google AdWords is the flagship advertising model of Google and also the driving force behind its revenue. The total advertising revenues that Google earns in every fiscal year is completely because of the AdWords that have almost sort of monopolized the advertising industry leaving competitors gasping for breath. The Google AdWords follows the Pay-Per-Click advertising model and is a mechanism that is meant for both forms of ads, banner ads as well as text ads. The distribution area of these ads engulfs local, national and international entities and the ads are kept very crisp and short. The content that would be present in the longest of these ads will not extend more than two lines
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