A link from a web page P1 to a page P2 is interpreted as a vote from page1 to page 2. The weight assigned to a page depends on the number of votes it obtains from other pages on the web. The number of pages casting votes to a particular page is not the only criterion that determines page rank. The weight assigned to a web element also depends on which web pages have links to it. The votes cast by web pages with high
PR are given greater weight than those cast by pages with relatively lower page ranks. Thus, a web page that receives links from many web pages with a high page rank is bound to rank higher in search engines too. This also means that a web page, which is not linked to by many pages, lacks support and hence receives a lower rank.
Relevance of web page content plays a vital role in helping the Google search engine in determining its
PR. How does a search engine work? When an Internet user queries a search engine with search words and phrases, it displays a list of search results, in which the most relevant results are ranked higher than the less relevant ones. The ranking of the web pages, depends on the degree to which their content is relevant to the search query keyed in by a user.
Another important factor determining page rank is the number of visits a web page receives. Web pages, which receive more number of hits are considered popular and hence given higher weightage by Google. If a web page fetches many users, it is obvious that the page is popular among web users. It also implies that the web page contains information that is most sought for and is hence ranked higher than other web pages carrying similar content.
Also the period for which the web site domain has been registered affects its rank. During the initial days after the domain registration, the website may be suspected as spam and hence ranked lower. Search engine crawlers are programmed to determine the authenticity of registered domains, whereby they can differentiate between authentic content and spam. The longer you are on the web, the higher are the chances of obtaining a higher page rank.
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blue shield application
asset search
How does Google Rank Web Pages?
Linear Mode
