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[akhila]

Companies apply various SEO techniques for attracting more traffic and improving the position of the websites on various search engines. Some companies adopt an ethical way to achieve high volume of search engine result which is known as white hat SEO technique. The technique involves presenting useful details and information on the website while improving its performance in the search engines. The benefit of following white hat SEO technique is that it enables you to gain loyalty of internet users, gets you linked to the high quality websites and puts your site on the top slot of the search engine.

[jamescliff]

Is one page optimization white hat seo??

[flashgordonweb]

Yes, on-site optimization is white hat. Most of the black hat stuff takes place off-site in terms of ways to build incoming links with specific anchor text. About the only on-site black hat that I know of is: hiding keywords (keyword stuffing with invisible text), the wrong keywords for the content, and redirect links that are not supposed to be redirects.

[Jenie0109]

Before you link build. You should know the dos and donts