Tips for an effective PPC campaign... - Webmaster Forum - Web Design and Development - SEO

TryUsOut · 09-29-2007, 10:14 PM

Hi all!

Just wanted to share some tips I advice some of my clients.

For PayPerClick campaigns, don't just rely on using top keywords for your PPC campaign - this is the reason why others are failing. Bidding on top keywords will yield you less as competition for these are stiff already. The technique here is opting for other long tail keywords that is more likely to yield specific results because specific searches on long tail keywords or phrases are the ones that usually convert. Those who employ such search are more likely to buy IMO.

PPC is a trial and error campaign for newbies. Always test the water before jumping in. Also don't bid that high at first, weigh first what keywords convert in your niche after a test run so you will know what works and what doesn't.

You should also try out other PPC providers for more reach on your campaign and to test what PPC platforms works best for you.

What are your effective techniques for a better ROI on PPC? Share in guys! ;)

FreelanceMan · 10-05-2007, 05:48 PM

My best advice after spending lots of money and getting lots of return from Google AdWords is this: focus your ads LOCALLY. Make sure the name of your nearest large city is part of your keywords, because that's what local clients will naturally use as part of their search (e.g., "programmer in Colorado Springs").

If you do it right, the return on what you spend can be 10x - 40x, depending on the services you offer. I'm getting about 20x this year on my PPC budget, so it's been expensive but completely worth it.

TryUsOut · 01-02-2008, 01:37 PM

That is some good advise buddy! Glad your doing good with your PPC ;)