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Old 04-22-2009, 04:16 AM   #1 (permalink)
 
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Default Direct email marketing firm

Friends,

Nowadays the latest concept in advertisement and promotion is the direct mail firm. Direct mail firm is important for small business. Some of the advantages of working with a direct mail company are:

1.With direct mails you can aim out your message to a very specific audience on an acutely personalized basis. This is both effective and lucrative.
2.Working with a direct mail company you can actually engage the reader into your campaign as they are busy viewing your mail.
3.Market study says that direct mails are rather popular among the consumers. Statistics are evident of the fact that 73% of the customers have a preference for mails that precede the receiving of new products or offers or announcements. This is in the context of the companies they are involved with in business matters.
4.About 70% of the customers prefer direct mails for getting the uncalled-for information regarding products and services from the companies they are currently doing business with.
5.About 86% of the customers have preference for mails for receiving classified communications like financial reports, bank statements and bills.
Do send me some more details if you happen to learn more on the topics.
Thanks.
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Old 04-30-2009, 04:19 AM   #2 (permalink)
 
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Direct marketing is attractive to many marketers, because in many cases its positive effect (but not negative results) can be measured directly. For example, if a marketer sends out one million solicitations by mail, and ten thousand customers can be tracked as having responded to the promotion, the marketer can say with some confidence that the campaign led directly to the responses. The number of recipients who are offended by the junk mail/spam, however, is not easily measured. By contrast, measurement of other media must often be indirect, since there is no direct response from a consumer. Measurement of results, a fundamental element in successful direct marketing, is explored in greater detail elsewhere in this article.
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