I think it depends on your content to some extent. People with adult oriented, xxx sites might want to avoid being discovered for any number of reasons, especially women who are concerned about stalkers, whether they are in the adult business or not. There are are many misogynists out there who vitimize women to enjoy hte power trip.
There are times I have had my domains hidden simply because I could. It was a personal power statement and was meant to weed out people who felt that it was their right to know EVERYTHING about the person they were doing business with. if they felt my not making myself that available to them menat I was hiding something then I didn't want them as a customer anyway. Another reason I have held things private at times is to avoid racists and there are PLENTY of them online. If they couldn't put a name and face to the site it meant they couldn't harass me.
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