Quote:
Originally Posted by farrhad
Obviously link exchange is not as good as one way links!
BUT
Some link exchanges can send hundreds of visitors a day, while others might send one or two a month. The second type is far more common, but even those are worthwhile. Why? Because more and more search engines are considering "link popularity" as a factor when they decide how to rank pages in their search results.
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Yeah - they can surely be a great source of traffic overtime. Should the other site has a higher PR, then you get more PR juice as compared to what you are leaking out (but this also depends on the number of outgoing links your backlink is placed).