I don't know why the previous poster is mentioning Meta tags and Adsense in the same sentence as the two are not connected. Meta tags including the title tag do play a role of importance although not as much as it used to be. Don't forget that the title tag is used for your listing in the search engine results and it is the first thing that search engine users look at. If you have a good title tag then users are more likely to visit your website and not that of one of your competitors.
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