no, i believe you are right on!! conversion is what you should really look at. it doesn't matter how many people visit your site, if they don't buy or do what you want them to do, it's no good, waiste of money, waiste of time. the best is to get your site on top of the search engines for your targeted keyterms. i always do google adwords until my site gets up on top of the search engines. a couple of my site, even though they're up on the top, i still do google adwords.
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