An outbound link is a link from your website to another website.
An inbound link is a link from another website pointing to your website. Inbound links are an important part of search engine optimization because Google and other search engines use inbound links as a criteria in their algorithms for determining a site’s relevance and authority. Inbound links should be topical and related to your site’s content, and the anchor text (the actual text that you click on in a link) should be keyword inclusive.
While outbound links are not as important as inbound links, linking to high authority sites relevant to your topic can also help your site rank wel
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