i have to disagree with svarog. i do believe that google does get it's pr by links, which includes link exchange. i don't think one should stop exchanging links because they hear something from someone. until google says so themselves, i will keep exchanging links. i have 2 new sites. 1 that has link exchange and 1 that doesn't. it's funny that the one with link exchanges has a pr and the one that doesn't has pr0